EI ALGOS is a Behavioral Decision Intelligence platform for self-directed traders. It scores every trade before entry, detects emotional drag with a 7-day Emotion Score, measures long-term discipline with the Trader Intelligence Score (TIS), and provides continuous coaching via LIANA — a context-aware AI decision assistant. It is educational, decision-support software; not investment advice, not a broker, not a signal service.

What is Behavioral Decision Intelligence?

Behavioral Decision Intelligence is EI ALGOS' proprietary framework that combines pre-trade scoring, real-time market context, and post-trade behavioral analytics into a single decision loop. It answers three questions on three time-horizons: is my current state (Emotion Score · 7 days) safe to click, am I improving over time (Trader Intelligence Score · long-term), and what archetype does my behaviour reveal (Trader Profile).

How is EI ALGOS different from a signal service?

EI ALGOS never tells you what to buy. It scores your idea, surfaces relevant context (regime, alignment, Greeks, behavioural state), and lets you decide. Every output is educational and informational. The trader remains fully in control of every trade. Signal services push trades; EI ALGOS improves the way you make decisions.

How is the Decision Score calculated?

The Decision Score is a 6-factor composite: Setup Quality, Confluence, Risk/Reward, Confidence, Execution Discipline, and Behavioral State. Each factor is scored 0-100 by the v5.0 Decision Engine and blended into a single 0-100 output. The engine uses transparent, explainable heuristics — every score comes with a full factor breakdown and rationale.

What is the Emotion Score?

The Emotion Score is a rolling 7-day metric that quantifies emotional drag on your trading. It is derived from behavioural signals — trade cadence, deviation from plan, revenge-trade patterns, position-size drift, and journal sentiment. A low Emotion Score is a warning to slow down, not a prescription. It complements, but never replaces, your own self-awareness.

What is the Trader Intelligence Score (TIS)?

The Trader Intelligence Score (TIS) is a long-term (60+ trade) measure of trading discipline. It rewards consistency in setup selection, plan-adherence, and risk management — regardless of P&L. TIS grows when you follow your process and shrinks when you deviate. It is the closest proxy to "process quality" that EI ALGOS surfaces.

What are the 7 Trader Archetypes?

EI ALGOS maps every user to one of seven behavioural archetypes based on cadence, risk appetite, hold time, and post-loss behaviour. The archetypes are calibrated from clustering thousands of anonymized behavioural patterns. Knowing your archetype helps you recognise your natural strengths and predictable failure modes.

LIANA is EI ALGOS' context-aware AI decision assistant. She sees your portfolio state, current market regime, your last 60 days of behavioural patterns, and can answer questions like ‘should I cut this position?' with a full rationale — not a signal. LIANA never places trades; she helps you reason more clearly before you click.

LIANA does not place trades, does not recommend specific tickers to buy or sell, does not guarantee outcomes, and does not act as a licensed advisor. She surfaces context, patterns, and process gaps. Every decision is yours — LIANA is a co-pilot, not an autopilot.

Is there a free trial?

Yes. Every new account can activate a 7-day free trial with full Elite access. No credit card is required to start, and there is nothing to cancel — when the trial ends your account reverts to the Free plan with no charge. Paid subscribers additionally get a 14-day full refund window.

What are the pricing tiers?

Four tiers: Free (limited features for exploration), Starter at $49/month (core Trade Builder + Decision Score), Pro at $129/month (adds Market Intelligence, Live Tracker, Options Analysis, LIANA), and Elite at $229/month (adds unlimited LIANA, advanced ML behavioural insights, priority support, whitepaper access).

What's the refund policy?

Full refund within 14 days of any paid subscription — no questions asked. After 14 days, refunds are pro-rated on unused days, and subscriptions can be cancelled any time to prevent the next billing cycle. There are no long-term contracts and no cancellation fees.

Do you offer annual pricing?

Yes. Annual plans save 20% versus monthly. Annual is available at Starter, Pro, and Elite tiers. Annual subscribers retain the 14-day refund window and can downgrade to monthly at renewal.

How secure is my data?

EI ALGOS has internally assessed its security and privacy controls against SOC 2 Type II, PCI DSS v4.0, GDPR, PIPEDA and CCPA requirements, with OWASP Top 10 hardening. Internal validation does not constitute external certification, attestation or regulatory approval. Sensitive fields are encrypted at rest, credentials are hashed with bcrypt, and authentication events are logged to a tamper-evident audit trail. Payment processing is delegated to Stripe — EI ALGOS does not store card data. We never store your brokerage credentials — broker linking flows through SnapTrade's OAuth surface.

How is my behavioural data used?

Your behavioural data is used exclusively to compute your Emotion Score, TIS, and personalise LIANA. It is never sold, never shared with brokers, and never used to train third-party AI models. You can request full deletion via the Privacy Center at any time.

Are you SOC 2 certified?

No. EI ALGOS does not currently hold an external SOC 2 attestation, PCI DSS certification, or GDPR, PIPEDA or CCPA certification. EI ALGOS has completed an internal control assessment against SOC 2 Type II, PCI DSS v4.0, GDPR, PIPEDA and CCPA requirements. These assessments are internal and do not represent external certification. Details are on the Legal & Compliance page.

Which brokers do you support?

EI ALGOS connects to 39 brokerages via SnapTrade, including Interactive Brokers, TD Direct Investing, Charles Schwab, Fidelity, Robinhood, E*TRADE, Vanguard, Webull, tastytrade, Questrade, Wealthsimple, Moomoo, Public, eToro, Trading 212, DEGIRO, AJ Bell, CommSec, Zerodha and Upstox, plus Alpaca and Trading 212 paper-trading environments. Manual entry and CSV import are also supported. Broker linking uses OAuth — we never see your login credentials.

Can I use EI ALGOS without linking a broker?

Yes. Manual trade entry is fully supported. You can journal trades, run the Decision Engine, and use LIANA without ever connecting a broker. Broker linking is convenience-only; it unlocks automated portfolio sync but is never required.

Can I link multiple broker accounts?

Yes. Pro and Elite tiers support unlimited linked accounts. Portfolio views can be filtered by account or aggregated across all accounts for a unified risk picture.

Which markets does EI ALGOS support?

US equities, US options (single-leg + multi-leg spreads), Canadian equities on the TSX/TSXV, and major crypto (BTC/ETH plus top 100 by market cap). Futures and FX are on the roadmap for late 2026.

Which options strategies does EI ALGOS score?

34+ strategies including long calls/puts, covered calls, cash-secured puts, vertical spreads (bull put, bear call, bull call, bear put), iron condors, iron butterflies, calendar spreads, diagonals, and straddles/strangles. Each strategy has its own Decision Engine calibration.

Is there a mobile app?

The web app is fully responsive and installable as a PWA on iOS and Android from Safari/Chrome. A native iOS app is on the 2026 Q3 roadmap. All features work identically on mobile.

Does EI ALGOS work offline?

The journaling and Trade Builder surfaces work offline via the PWA cache; scores are computed once you reconnect. Market Intelligence and LIANA require an active connection since they need real-time data and model access.

Does EI ALGOS provide investment advice?

No. EI ALGOS is an educational and analytical decision-support platform. It does not provide investment advice, does not act as a broker, and does not guarantee any outcome. All decisions are made and executed by the user through their own brokerage. Not registered with any Canadian or U.S. securities regulator.

Do you guarantee profits?

Absolutely not. Trading involves substantial risk of loss and is not suitable for every investor. Past performance never guarantees future results. EI ALGOS improves your decision process; it does not remove market risk.

Self-directed retail and semi-professional traders in the US and Canada who take at least 3-10 trades per month and want to improve process quality, not chase signals. It is especially useful for options traders, swing traders, and anyone who suspects behavioural drift is eroding their edge.

Educational decision-support platform. Not investment advice, not a signal or recommendation service. Not registered as a dealer, adviser, or broker.

Why the Same Mistakes

Why do I keep making the same trading mistakes?

Recurring mistakes are habits. Habits are only broken by measurement plus friction. Trader Profile shows the habit; Decision Score adds friction; the loop compounds over months.

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The mechanism

Repeated behaviour is a habit, not a lapse.

The first time you take a bad trade, it is a lapse. The tenth time, it is a habit. The neuroscience is well-established: repeated behaviour under specific triggers creates a shortcut in the basal ganglia that fires almost automatically.

Willpower does not undo a habit; it fights it — and loses over time. The only durable fix is to change the trigger, add friction between trigger and action, and measure the ratio of times you broke the habit vs kept it.

What to do

See it. Slow it. Score it.

See it: Trader Profile lays out the recurring behavioural fingerprint — the setups you always overtrade, the times of day you always drift, the sizing shift after losses. Slow it: pre-committed rules add the friction. Score it: Decision Score measures the ratio of habit-broken to habit-kept.

The change is not overnight. It is compound. Every trade you break the habit on adds a datapoint. Enough datapoints and Trader Intelligence Score shifts.

Continue with the parts that matter to you.

Common trading mistakes →

The ten patterns most retail traders repeat.

Trader profiles →

The behavioural fingerprint that surfaces the pattern.

Emotion Score →

The daily drift signal that catches the habit early.

Trader Intelligence Score →

The long-window measure of habit change.

FAQ

Common questions.

Why do I keep making the same trading mistakes?

Because repeated behaviour becomes a habit, and habits fire automatically under specific triggers. Willpower fights habits; measurement plus friction re-wires them.

How long does it take to break a trading habit?

The behavioural signal is often visible in Emotion Score within 2-3 weeks and in Trader Intelligence Score within 8-12 weeks. Habits are compound work — small wins accumulate.

Can AI help break bad habits?

AI can help see the habit (via pattern detection in your log) and slow it (via pre-trade prompts). It cannot do the breaking for you — that is still the trader's work.